Business Reputation Works uses cookies, which are small files stored in your browser. We use WPConsent to manage cookie choices and remember your preferences for 30 days. Cookies needed to remember those choices are separate from optional analytics cookies.
Our consent settings are configured to keep Google Analytics blocked until you accept the Statistics category. Google Analytics helps us understand how visitors use our website. You can reject optional cookies or choose which available categories to allow.
You can reopen your choices using the floating cookie settings button on the website and change them at any time. Changing your choice does not undo information already collected. You can also use your browser’s settings to review or delete stored cookies.
The list below is generated from the services and cookies currently configured in WPConsent. It is a reference list, not confirmation that every listed cookie is used on every visit. Our Privacy Policy provides additional information about how we handle personal information.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Google Identity Services
Google's current Sign in with Google client library. It renders the Google sign-in button, or the One Tap prompt, so visitors can log in to your site with their Google account. It replaces the older Google Sign-In platform library.
Learn more| Name | Description | Duration |
|---|
| g_state | Set on your own domain by the Sign in with Google client library. Records whether the visitor has dismissed the One Tap sign-in prompt and for how long it should stay hidden, plus the time the library last loaded and a browsing session id used for the same purpose. Sites that pass a custom state_cookie_name will see that name instead. | 180 days |
| g_csrf_token | Set on your own domain by the Sign in with Google client library and submitted together with the sign-in credential, so your site can confirm the sign-in came from its own page and not from a forged cross-site request. | 5 minutes |
Statistics
Statistics cookies help us understand how visitors use the website. Google Analytics is configured to remain blocked until you allow this category.
Google Analytics
We use Google Analytics to understand how visitors use our website. It is configured to remain blocked until you allow Statistics cookies. This configured reference list includes older Analytics entries that have not been confirmed in current use on this site.
Learn more| Name | Description | Duration |
|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | Helps Google Analytics distinguish visitors. | 2 years by default; browser or site settings may shorten this. |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | Maintains Google Analytics session information. | 2 years by default; browser or site settings may shorten this. |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
