About Business Reputation Works

We’re Elmer and Matt Woody

Co-founders of Business Reputation Works. We help small-business owners protect something they’ve worked hard to build: their reputation.

Between us, Matt and I have built and operated several successful businesses. We’ve seen firsthand how trust and a good reputation help a business grow. We’ve also been there: wearing multiple hats, running short on time, and taking care of jobs we never imagined would be part of owning a business.

Today, with so much of a business’s reputation visible online, responding to customer feedback matters more than ever. But it’s one more task on an already full plate.

A thoughtful response shows customers that your business is listening. We help make that easier with clear writing, practical Google Business Profile guidance, and work you can review before anything is posted. You do what you do best, and we’ll help with what we do best.

Personal attention · Straightforward services · No long-term contracts

“Your responses should sound like your business, not a script.”

Elmer and Matt Woody

Co-founders of Business Reputation Works

My background

A family approach to small business

Business Reputation Works is owned by my son Matt, a self-made businessman who has been self-employed for more than 20 years. He has started and operated several businesses through his own hard work and experience.

Matt lives in Tyler, Texas, and I live in Venice, Florida. Although we’re in different states, we’ve worked together and supported each other over the years. Matt runs Business Reputation Works and handles much of the work behind the scenes. I serve as the face of the business and offer my experience and support as an advisor when I can.

I’m largely retired, but I enjoy staying involved and helping Matt grow another business. My background includes working on computers in the military and serving clients as an independent insurance agent and business owner. Those experiences taught me to listen carefully, explain things plainly, and follow through.

Matt is available most anytime to answer questions and help with your needs. I’m available by appointment when you’d like to speak with me personally.

What guides the work

What guides our work

Good reputation care starts with genuine customer experiences and responses that feel like they came from a real business.

Listen first

We learn about your business and your voice before preparing responses. Positive and critical reviews both deserve care.

Keep you in control

You review and approve responses and recommendations before anything is posted.

Stay honest

We don’t create fake reviews, manipulate ratings, or promise a higher star score. We focus on thoughtful responses and practical improvements.

How we can help

Support that fits your business

Start with a one-time Review Response Tune-Up, or choose ongoing help with reviews and your Google Business Profile.

AI may help with an initial draft, but a person reviews and personalizes the wording so it fits your business.

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Personalized review response drafts

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Attention to your Google Business Profile

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Clear recommendations you can act on

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Your approval before anything is posted

Let’s put your reputation to work.

We understand the work it takes to build a small business and the importance of the reputation behind it. Thank you for considering our family business. We appreciate your confidence and the opportunity to help you care for what you’ve built.